… and don’t let anyone try and tell you any different, no matter how much you think they know, or how dreamy their beard is.

If you are at the new level of human behavioural understanding, that is to consider behaviour systemically and from the quantum level outwards, it is glaringly obvious.

The idea that “attitude” and “behaviour” are in any way different to each other is akin to the assertion that penguins don’t in any way fly simply because their skills are at play underwater.

Look at how old-fashioned psychology splits the two:

A: Attitudes are thought-based
B: Behaviour is action-based


A: Attitude is internal
B: Behaviour is only external in sense


A: Attitude has no external implication
B: Feeling is poured out in behaviour

Look closely and get ready to forget some information as best you can, because all of the ‘B’ statements are false.

Unfortunately, once again, here we see that our language trails behind our evolution.

Try Google searching “What’s the difference between attitude and behaviour”, then ask yourself these 3 questions…

Three questions to ask yourself

If you’re convinced attitudes cannot be considered behaviours, just ask yourself:

1. Is liking something an attitude or behaviour?

2. Is clicking the ‘Like’ button on facebook with your finger and mouse an attitude or a behaviour?

3. Okay, now consider the situation where you do not have to click anything or move your body overtly in any way whatsoever, but you can activate the ‘Like’ button on facebook. Try Question 1 again.

It’s simple – conscious attitudes are essentially no different from behaviours.

Not only in the sense that they will soon be propelled externally to go out and influence the world without “physical body movements” via vehicles such as social media, but because even without the internet and social media attitudes have in fact already been doing so since time immemorial.

If you persist with the outdated “science of silos” approach to psychology and you separate things like attitude and behaviour in this day and age, then things like technology and increased collective intelligence will make you look like somewhat of a tit sooner or later.

The term “behaviour” in its true definition where consumer psychology and such kind of behavioural analysis should be concerned is something more like the following:


You will hear many a dribbler chanting the war cry “You change the behaviour you change the attitude” and various other chicken-egg biases that assert one to be more important or influential than the other, but at the end of the day it’s just a pointless argument that has arisen due to humanity’s inefficient language vocabulary selection.

Our lazy dichotomisation of two behaviours as though they were two unrelated phenomena, simply due to one being observable and the other being non-observable to us at that point in time.

As is so often the case, an outdated word or term interferes with our cultural evolution and we need to alter how we express ourselves in order to progress further, even though it means pointing out forever from this moment forward that we were wrong. 

If we can redefine what the word behaviour means and teach that new definition to emerging generations, they will go much further in their study and application than they will under the current state of philosophical slumber.

In sum,

The illusion of the existence of solid matter (beginning with Aristotle) has led to several commonplace faults in human reasoning, one of which is the dissecting of behaviour into a nice neat pile of visible movements over here, and non-visible movements over there as though they were something qualitatively different.

It’s important to remember that matter does not exist as such. Rather, that it is an illusion and we as functional minds are immersed in a virtually boundless systemic ocean of constant feeling, sentiment, communication and interactivity together with everything that surrounds us.

The fields of energy that we are as embodied sacks of consciousness, and those energy fields that we are in turn immersed in, are both changed chemically by what we feel and how we think about something (be it as individuals or as groups) just as behaviour is able to. Sometimes even more effectively so.

To have an attitude is itself an internal bodily movement, physically.

It is an electrical pathway of mental action that moves away from ambivalence.

A committed sentient action to ‘one side’ or ‘the other’.

A conscious attitude has the absence of confusion similar to a person who sits motionless refusing to rescue someone in need.

A conscious attitude is a behaviour.

As we interact with machines from the digital universe that are capable of quantifying our mental actions and putting them to use as part of the neo-economy, each day renders the argument of attitude vs behaviour about as prehistorically pathetic and equally pointless as the argument on “nature vs nurture”.

Share ...Email this to someoneShare on FacebookShare on LinkedInTweet about this on TwitterPin on Pinterest