"It's all about trends and if you capture the trend at the right moment and you are able to create engaging content on the trend, you will have viewers."
However, Southeast Asia under indexes against the global average in using B2B influencers to bring a more human-centric storytelling narrative to their brands.
The rise of AI in the realm of marketing marks an exciting era of possibilities and productivity, and it’s becoming increasingly evident that AI is not here to replace but to empower.