marketing futures

Latest from Dan Ariely

• I’m Trying Something New!
• Half Beard Look
• Avoiding Typing – An App for That!
• Discussing Irrationality on the C20 Podcast
• End-of-Year Alternative “Ask Ariely”
• With SALT New York | Introducing the Human Capital Factor
• National Book Month – Predictably Irrational
• My Final Ask Ariely
• Recent Interview – Motivated Employees and Company Value
• Ask Ariely: On Pleasing Presents and Sympathizing Sibling

The Undercover Economist

• Why we shouldn’t hold referendums
• The never-ending brilliance of board games
• Cautionary Tales – The Man Who Bet His House on a Pop Song (A Eurovision Tale)
• Why is the field of economics still so elitist?
• Does winning the lottery actually ruin your life?
• Cautionary Tales – The Dark Money Behind Mother’s Day
• Has 21st century policy gone medieval?
• What Mystic Meg can teach economists about forecasting
• Cautionary Tales – the true scandal of Lydia E. Pinkham’s vegetable compound
• Lockdowns are over. WFH isn’t. Why?

Campaign Brief

• Video of the Campaign Brief All-Time Dream Team Legendary Lunch co-sponsored by Found At Sea March 15, 2019
• Call for entries to Campaign Brief's The Work 2019; Free to enter + deadline Friday 22nd March March 15, 2019
• Bestads Six of the Best reviewed by Joakim Borgström, executive CD, BBH Singapore March 15, 2019
• This week's best ad jobs @ TheBestAdJobs.com - the site for employers to connect with job seekers in OZ, NZ, Asia, worldwide - only $50 per listing March 15, 2019
• Dan Monheit's Big 5 from SXSW 2019 March 15, 2019
• Sportsbet launches new 'The Least You Can Do' brand campaign via Deloitte Digital and FINCH March 15, 2019
• Entries now open for the Australian Commercial Radio Awards in Brisbane - deadline Fri, May 17 March 15, 2019
• Download your FREE hi-res PDF of the Campaign Brief Hot+Cold Chart for Sydney+Melbourne, Perth, Adelaide, Brisbane and New Zealand March 15, 2019
• Simon Kent's SXSW Diary: Day #2 March 15, 2019
• Highly-acclaimed Australian director Liz Murphy signs with Sweetshop for global representation March 15, 2019

M.I.T.

Social Media Today

• When is the Best Time to Send an Email Marketing Campaign [Infographic]
  When's the best time to send your marketing emails? This study sought to find out.
• Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs
  Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
• The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails
  Here are some key tips on creating effective YouTube video thumbnails.
• Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
  A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
• LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts
  LinkedIn is launching a new tool to provide more data and insights to recruiters.
• 7 Tips for Using Emojis in Social Media Marketing
  Here are some key tips on using emojis in your social media marketing campaigns. 
• 20 Effective Ways to Stop Boring Your Readers [Infographic]
  This infographic provides some key tips on how to keep your blog content engaging.
• Instagram Adds Polls in Stories, New Creative Tools
  Instagram has added some new creative tools to Stories, including polls, color-matching capacity and guide frames.  
• Instagram's Adding New Shopify Tags to Enable In-Stream Purchases
  Instagram's adding new shopping tags via an expanded integration with Shopify.
• The Value of Getting Personal on Social Media
  Consumers are looking to engage with real people, not corporate logos. Here are three ways to better personalize your social experience.

Marketing Interactive

• Local jewelry brand MADLY acquires funding from East Ventures for global expansion plans May 29, 2023
  With this funding, MADLY can accelerate its efforts in tapping into the international market’s robust demand and achieve global expansion.
• Social media can be a 'double-edged sword' during a crisis. How can brands better leverage it? May 29, 2023
  "It is important for brands to invest in developing a watertight protocol for crisis management, that outlines best practices and responsibilities of the team members involved."
• China Southern Airlines SG office apologises and fires ground staff accused of insulting passenger May 29, 2023
  The airline added that it vowed to strengthen the management of service providers to improve the service standards provided by external agencies.
• Lazada unveils new eCommerce AI chatbot LazzieChat May 29, 2023
  It will answer a user’s shopping queries and act as a personal shopper by offering personalised suggestions and product recommendations.
• Tech firm The Trade Desk launches ad campaign to rally advertisers to improve the internet May 29, 2023
  The campaign calls out Google and how its tactics and behaviours within the advertising ecosystem are 'breaking' the internet.
• Temasek to cut compensation of senior leaders as it takes responsibility for failed FTX investment May 29, 2023
  "We are disappointed with the outcome of our investment, and the negative impact on our reputation."
• FGS Global names new partner in Singapore office May 29, 2023
  He will be reporting to Ben Richardson, head of Asia, who is based in Hong Kong. 
• OpenAI offers grants for ideas to improve AI governance May 26, 2023
  "Beyond a legal framework, AI, much like society, needs more intricate and adaptive guidelines for its conduct."
• K-beauty brand, Sulwhasoo partners with Lazada to grow 'shoppertainment' efforts May 26, 2023
  The brand previously partnered with Shopee as well. 
• Yay or nay? Pride campaigns the Internet loved and hated in 2023 May 26, 2023
  From rainbow cards to clothing collections, here are some of the biggest Pride campaigns in the region thus far.

The Next Web

• Zero emissions cargo shipping — the old-fashioned way May 29, 2023
• What do the EU’s new gender pay gap rules mean for your startup? May 27, 2023
• Opinion: Tech lords threatening to pull services should stop crying wolf May 26, 2023
• BMW’s new electric 5 Series lets you play games while charging the car May 26, 2023
• Dutch startup targets European intercity air taxi service from 2027 May 26, 2023
• ‘Digital bridge’ between brain and spine enables paralysed man to walk again May 26, 2023
• GDPR turns 5: Meta has amassed €2.5B in fines — over 50% of the total May 25, 2023
• London crowned tech king of the world May 25, 2023
• Britain’s deepest mine could unlock secrets to permanent settlement on Mars May 25, 2023
• Microsoft’s appeal over UK’s Activision veto is ‘chance to find a third way,’ say legal experts May 25, 2023