The appointment sees aespa fronting the brand’s new slogan while promoting Shin Ramyun’s signature taste, identity, and cultural appeal across key overseas markets.
From jetliners to coffee shops and restaurants, Coach’s Giovanni Zaccariello shows how nostalgia, fun, and storytelling are keeping Gen Z coming back for more.
SC Johnson shared with MARKETING-INTERACTIVE that the regional collaboration was born out of a desire to connect with consumers in more culturally resonant ways.
"The next generation of men is defining masculinity as a spectrum, not a template. Strength now sits alongside empathy, presence alongside performance, and identity alongside experimentation."