Strategic Planning Services Australia

How can “Strategy” and “Creative” be separate in any way?

Creative Strategy and Strategic Creative are so distant from contemporary “Strategy” and “Creative” it’s not funny.

You may have started thinking during the past couple of years “Surely there’s a better way to do this. A way to be both more thorough but also more engaging and creative at the same time?”

We understand that thought and believe we are five to ten years ahead of our competitors in the most important areas related to the success of your business.

For us it’s much more than just a behavioural economics hobby
The shallow focus that so many behavioural wannabes are now trying to run with is little more than an immaterial, outdated information source – one that we explored and rejected over a decade ago.

In a desperate attempt to feign expertise in psychology and behaviour (along with their refusal or inability to study across all the ‘reasons behind the whys’) several agencies can be seen desperately quoting from 1970s psychology textbooks, piecing together clever-sounding phrases surrounding “the irrational human” concept, but in general continually getting both the strategy and the deliverables scarily wrong each and every time.

With all due respect to agencies and operators out there who have cottoned on that psychology/behaviour is the most mission critical area for success in advertising/marketing/communications, please believe us that what they go on about is 99% hot air.

What’s required to truly offer a behaviour-change engagement and creative service is a wide-reaching (but at the same time focused) approach across five core schools of psychology, centred about up-to-the-minute psychosocial theory and insights.

We are happy to discuss any creative deliverable you’d like to have scrutinised in this regard – any past, present or future work of your choosing – free of charge at any time.

We understand the interplay
You have a personality as an individual member of your company… a company which in turn has a distinct personality … as does the brand/s along with an evolving identity and current/potential relationships with various cohorts of the collective that you can access to propel sales if you are made aware of insights deep enough, truths true enough, creative creative enough, and engagement real enough.

What you don’t need is a suave collage of regurgitated TEDX quotes aiming to convince you that everything’s going to be okay because “This worked somewhere else.”

Nowadays, proper strategy formation is a creative process in itself
The piecing together of the life of your company/brand, the mapping out of potential routes along which its evolution could unfold, the drawing together of archetypes, creative imagery, drivers of sentiment, as well as the conversations, engagement and “storification” of the ‘new centrifuge’ of interactivity that is your future success, starts with a conversation with us.

Most likely you’re a touch confused and/or annoyed having read this far, but ideally you are curious enough to make a start with us speaking with you about where your business and its image could go … and hopefully you have the fortitude to throw caution to the wind and give us a shot in spite of our  small size.

We hope you might sense that despite our website ravings, our confidence and controversial musings, that our capabilities are in fact real, our intentions pure, and our contribution towards your business and its progression potentially priceless.

What’s wrong with a little check-up from the neck-up?
So, we urge you; ignore the plastic lure of the mainstream Australian marketing services agency culture for a minute, forget all the eastern suburbs popularity contests, consider that skin-tight jeans, thousand-dollar pushbikes, self-indulgent PR stunts, ‘ego hidden by ego’ and ‘beards because beards’ are, while great looking, in fact not key indicators of cool - or a good agency - at all.

The coolest thing since Fonzarelli himself is a zit-faced social psychologist in a sweat-stenched white coat who sports bum-parted hair that squat-lifts a tub of Bryl cream a day as he informs you yet another longstanding assumption of human purchase behaviour has just been debunked this week, and the entire world including your competitors have no idea they’re wasting their money and heading for failure.

If you want something you’ve never had before you need to do something you’ve never done before.

 

Why not have a curious peek into the new creative?

Feel free to give us a ring on Sydney 9959 2321.

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